CGI and ai imagery · 24 years
Photorealistic imagery at scale.
No photography required.
Product, interior and architectural imagery created through established CGI expertise and professionally applied AI. For brands, manufacturers, developers and agencies that need greater quality, consistency and control.
Trusted by – Veka UK · Reginox · Baxi · CDA · Next · Bristan · Ideal Standard · Uniper · Schuco · Swish · Moores Kitchens · B&Q · Holcim UK · The Senator Group · Renolit · Epwin · Sealy Beds and many more
ESTABLISHED CGI EXPERTISE · ENHANCED BY AI
CGI and AI deliver the realism of photography with far greater control, flexibility and scale.
We combine accurate CGI production with expert AI enhancement to create imagery with the realism and finish of professional photography. It gives clients greater creative flexibility, faster production and consistent visual assets across complete product ranges, campaigns and developments.
24
Years in commercial CGI
7-10
Days from brief to first draft
100s
Assets delivered per campaign
selected work
3D images that pass as photography
what we do
A specialist studio for CGI, AI imagery and animation.
24 years of CGI experience, strengthened by professionally applied AI enhancements. The result is photorealistic imagery with the control, consistency and scalability serious visual production demands.
01
Product CGI
Photorealistic product imagery for kitchens, bedrooms, bathrooms, windows, doors and furniture. Build the product once, then create every finish, angle and setting you need without repeated photography shoots.
02
Architectural visualisation
High-end visualisation for residential and commercial developments before construction begins. Accurate materials, natural light and convincing context for planning, sales and marketing.
03
Interior visualisation
We visualise schemes developed by your team, architect or interior designer. When required, we can also develop the interior design—giving you one studio from initial concept through to final imagery.
04
AI enhanced imagery
We combine accurate CGI with professionally applied AI to improve realism, create controlled environments and produce rapid visual variations. Greater creative flexibility without compromising product accuracy or consistency.
05
3D animation + video
3D animation and AI-enhanced video for product launches, architectural walkthroughs, campaign films and social content. We can produce the stills and motion assets required across your complete campaign.
cgi and ai studio
One visual production system. More usable assets from every brief.
Our 3D expertise gives every image an accurate, controlled foundation you can trust. AI allows us to refine the realism, explore more creative possibilities and produce more from every CGI build.
One standard across every image.
From individual hero images to complete product ranges, interiors and developments, every visual can be produced to the same controlled standard.
Build it once. Keep using it.
3D models, approved scenes and finished imagery can become reusable assets for new views, variations, campaigns and future marketing requirements.
Add more without starting again.
New finishes, configurations, settings and campaign imagery can be created from the existing assets without organising another photography shoot.
how it works
A clear production process, from initial brief to final imagery.
You provide the brief details. We manage the production, keep you informed and present the work through a clear review and approval process.
step one
Send us your brief
Share your drawings, product information, reference imagery and intended outputs. We will establish the scope, production requirements and timings before work begins.
step two
We produce and present
We create your imagery around the agreed brief and present the work at the appropriate stages for your review and approval.
step three
Approve and receive
Once approved, your final image suite is prepared and supplied in the formats and sizes required for your website, catalogue, campaign or wider marketing.
a client perspective
What it’s like to work with Red & Gray.
ready to start
Ready to get more from your imagery budget?
Send us your brief. We’ll explain what CGI and AI can deliver, how we would approach your project and what it will cost.